GoodCX x Half Time Orange
CX research on what turns insight into momentum
You know the feeling. A leadership meeting ends with real intent, then the week plays out as if nothing changed.
This research is looking at the internal mechanics that decide whether customer and employee insight changes decisions, or gets “noted” and ignored.
It’s a 10-minute anonymous survey. You receive your own Orange Zest report by email. GoodCX receives summary findings only, and anything published is anonymised and aggregated.
What we are studying
We are not studying intent. Most organisations have intent. We are studying the operating system underneath. The day to day reinforcement, ownership and decision pathways that make change stick or die quietly.
We are focusing on five practical areas. Reinforcement patterns. Ownership clarity. Measurement cadence. Insight-to-decision pathways. Psychological safety.
What the 2026 white paper will include
Aggregated, anonymous patterns across New Zealand and Australia.
Misalignment signatures that act as early warning signals for friction. Practical levers around ownership, cadence and decision pathways. Composite snapshots that help you recognise the pattern without exposing anyone.
How the data is handled
The survey is anonymous. If you add an email address, it is used to send your Orange Zest report to you. GoodCX receives summary findings only. Results published in the white paper are anonymised and reported in aggregate. No scorecards. No naming. No shaming.
Questions people usually ask
What is this research for?
To understand what turns customer and employee insight into momentum, not just good intent.
Will our organisation be named?
No. Findings are anonymised and aggregated.
What do I get for completing it?
Your tailored Orange Zest report by email.
GoodCX x Half Time Orange research
A 10-minute survey on what turns insight into momentum.
You’ll receive your own Orange Zest report by email. Aggregated results feed the 2026 white paper. No naming. No shaming.
If you provide an email, it’s used to send your report. Any published findings are anonymised and reported in aggregate.