If your business has lost its flavour, it’s time to squeeze the orange.
When a business loses its flavour, customers taste it first.
Promises fade, and your growth quietly slips away.
That’s what poor customer experience does. It takes the juice out of your brand.
Half Time Orange squeezes it back in: a pause to reset, refocus, and re-energise how your organisation works for customers. Helping you turn clarity into momentum, and momentum into measurable gains in revenue and margin.
Half Time Orange. Juicing CX readiness for business growth.
Why CX Matters
Customer experience isn’t decoration — it’s direction.
CX determines how easy you are to buy from, how fast you recover from mistakes, and how deeply customers trust you.
- CX leaders grow revenue twice as fast as others. (McKinsey)
- A 5% lift in retention can increase profit by 25 – 95%. (Bain & Company)
And yet most organisations invest in CX activity without checking whether they’re actually ready to deliver it.
- Nearly 40% of brands admit their CX effectiveness is falling because internal systems can’t keep pace. (Contentful)
Half Time Orange closes the readiness gap. It turns “we care about CX” into proof that you actually do.
Why the Oranges
We called it Half Time Orange because every great team needs that half-time burst. A reset that restores energy and focus.
Customer Experience is the same: refresh, refocus, and come back sharper if you want improved revenue, profit and efficiencies.
Start with Orange Zest™
The quick squeeze of clarity.
Bright, sharp, and slightly revealing, Orange Zest™ is your first taste of truth.
A ten-minute CX readiness check-up that scrapes back the surface to show what’s really driving or dragging your customer experience.
You’ll see how your culture, leadership, data and decision rhythms stack up: where the sweet spots are and where the bitter notes hide.
No jargon. No consultants. No wait.
Go Deeper with Blood Orange™
The richer, team-wide view.
Once you’ve taken your own pulse, bring the team in.
Blood Orange™ blends perspectives across your organisation to reveal what’s happening under the skin — the dense, nutrient-rich truth of how aligned your business really is.
It turns individual reflection into collective focus: a map of where efforts leak and where growth is ready to burst out.
The result: clarity you can act on — fast, visible, and without the consulting overhead.
How it Works
Take Orange Zest™
A ten-minute personal diagnostic.
Get your report
Scores and actionable insight.
Share it
Compare perspectives with colleagues.
Upgrade to Blood Orange™
The team-wide picture.
Pricing That's Refreshing
Expensive consultants can leave a bitter taste. Half Time Orange is built to do the opposite — honest value, no garnish.
Orange Zest™ runs on a pay-what-you-believe model.
If it gives you clarity or a useful wake-up call, you can contribute what you believe it was worth . Suggested value is NZD $99.95
Blood Orange™ is a paid team diagnostic — transparently priced and delivered within days.
It’s the richer, deeper squeeze that blends every voice across your team into one clear view of what’s really happening.
Squeeze new clarity into your CX
Taste the Half Time Orange today