Find where customer work is getting stuck
Most customer experience work does not slow down because people do not care. It slows down because ownership is unclear, customer truth does not travel, decisions do not stick, or teams are working from different versions of reality.
Orange Zest gives one person a free mirror on the internal system behind customer experience.
Blood Orange shows whether the team is looking at the same reality.
Orange Zest takes about 10 minutes. Blood Orange turns multiple responses into one team-level report.
Start with your own view. Then see the team picture.
Orange Zest
A free individual diagnostic. Take 10 minutes and receive a tailored report showing what is helping customer work move, what is dragging, and what to fix first.
Blood Orange
A team-level diagnostic. Invite others to complete Orange Zest, then receive one report showing where the team is aligned, where views differ, where customer work is getting stuck, and what needs attention first.
Why CX gets stuck
Customer experience is not decoration. It is direction.
It decides how easy you are to buy from, how quickly you recover when things go wrong, and whether customers trust you enough to come back.
The link between CX and growth is well established. The harder bit is execution. Most organisations invest in CX activity without checking whether the internal system can actually deliver it consistently.
Orange Zest closes that gap. It gives you a 10-minute readiness snapshot, then points to what to fix first.
Why the Oranges
We called it Half Time Orange because every good team needs a reset moment. A pause that restores focus and gives you something real to work with.
That is what Orange Zest is. It’s a quick, revealing check on whether the internal system behind customer experience is helping you, or quietly getting in the way.
If you want the team view, Blood Orange pulls multiple perspectives into one picture so you can see where you are aligned, and where you are not.
If you need the story behind the scores, Beni Madonna adds qualitative depth through structured recorded interviews with leaders and customers, captured asynchronously so you are not stuck scheduling weeks of meetings.
Start with Orange Zest™
Ten minutes, a few straight questions, then a tailored report in your inbox.
Orange Zest measures the maturity of the internal system behind customer experience, then shows what’s helping, what’s dragging, and what to fix first.
And it’s free!
Blood Orange shows whether the team is looking at the same customer reality
One Orange Zest response gives one person a useful mirror. Blood Orange shows the team pattern.
It helps you understabd where people agree, where views split, where customer work is getting stuck, and what should happen next.
Once the response window closes, your Blood Orange report is delivered within one working day using the completed responses received by that point.
How Orange Zest Works
Complete Orange Zest
Answer a short set of questions about how your organisation currently works. It takes about 10 minutes.
Receive your report
Your readiness snapshot is emailed to you, with scores across six areas and clear next moves.
Decide what next
Use it as a quick mirror, book a short review, go team-wide with Blood Orange if you want the alignment view, or go deeper...
What you get in your free report
A quick snapshot across six internal ingredients that make customer experience consistent, plus clear next moves. It’s designed to be useful on day one, not after a workshop.
Leadership & Strategy
Whether CX is clearly owned, backed by decisions, and treated as part of how the organisation runs.
Customer Insights & Access
Whether customer truth is easy to access, trusted, and used in real decisions.
Organisational Structure and CX Focus
Whether roles, accountability, and cross-team ways of working support a consistent experience.
Employee CX Culture
Whether people feel safe to raise issues, fix root causes, and improve the experience without drama.
CX Measurement and Continuous Improvement
Whether you measure what matters, close the loop, and turn insight into repeatable improvements.
CX Innovation & Customer Centricity
Whether customer thinking shows up early in change, not as a late-stage check.
Pricing That's Refreshing
Orange Zest is free. Blood Orange is the team view.
Orange Zest is the free individual diagnostic. It gives one person a practical snapshot of the internal system behind customer experience.
Blood Orange is the paid team diagnostic. It shows whether the team is looking at the same reality, where views differ, where customer work is getting stuck, and what needs attention first.
Go Even Deeper with Beni Madonna
Reserve tier discovery.
If you want more than alignment, this is the depth layer.
Beni Madonna uses structured recorded interviews to capture leadership voice and customer voice without the scheduling drag. The output is an executive-ready Discovery Report that explains why the scores look the way they do, where friction is coming from, and what action will create the biggest shift.
Get a clean snapshot of your CX system
Start Orange Zest. Ten minutes. Tailored report by email.
Start with Orange Zest. Align with Blood Orange. Go deeper with Beni Madonna.