A 10-minute CX readiness diagnostic
Orange Zest is a 10-minute CX readiness check that measures the maturity of the internal system behind customer experience.
Complete it, then a tailored report lands in your inbox with a clear view of what’s helping, what’s dragging, and what to fix first.
It’s built for leaders who want clarity without the theatre.
What you get in the report
A quick snapshot across six internal ingredients that make customer experience consistent, plus clear next moves. It’s designed to be useful on day one, not after a workshop.
Leadership & Strategy
Whether CX is clearly owned, backed by decisions, and treated as part of how the organisation runs.
Customer Insights & Access
Whether customer truth is easy to access, trusted, and used in real decisions.
Organisational Structure and CX Focus
Whether roles, accountability, and cross-team ways of working support a consistent experience.
Employee CX Culture
Whether people feel safe to raise issues, fix root causes, and improve the experience without drama.
CX Measurement and Continuous Improvement
Whether you measure what matters, close the loop, and turn insight into repeatable improvements.
CX Innovation & Customer Centricity
Whether customer thinking shows up early in change, not as a late-stage check.
Why CX gets stuck
Customer experience is not decoration. It is direction.
It decides how easy you are to buy from, how quickly you recover when things go wrong, and whether customers trust you enough to come back.
The link between CX and growth is well established. The harder bit is execution. Most organisations invest in CX activity without checking whether the internal system can actually deliver it consistently.
Orange Zest closes that gap. It gives you a 10-minute readiness snapshot, then points to what to fix first.
Why the Oranges
We called it Half Time Orange because every good team needs a reset moment. A pause that restores focus and gives you something real to work with.
That is what Orange Zest is. It’s a quick, slightly revealing check on whether the internal system behind customer experience is helping you, or quietly getting in the way.
If you want the team view, Blood Orange pulls multiple perspectives into one picture so you can see where you are aligned, and where you are not.
If you need the story behind the scores, Beni Madonna adds qualitative depth through structured recorded interviews with leaders and customers, captured asynchronously so you are not stuck scheduling weeks of meetings.
Start with Orange Zest™
Ten minutes, a few straight questions, then a tailored report in your inbox.
Orange Zest measures the maturity of the internal system behind customer experience, then shows what’s helping, what’s dragging, and what to fix first.
It’s pay what you think. Suggested value is NZ$99.95. If you can’t contribute, that’s fine.
Go Deeper with Blood Orange™
The team view.
If you want more than a snapshot, this is the next step.
Blood Orange™ brings multiple Orange Zest results into one report, so you can see where your leadership team is aligned, where it isn’t, and what that misalignment is doing to momentum.
It’s delivered within five working days of the final submission. No workshop required. A debrief is available if you want it.
Go Even Deeper with Beni Madonna
Reserve tier discovery.
If you want more than alignment, this is the depth layer.
Beni Madonna uses structured recorded interviews to capture leadership voice and customer voice without the scheduling drag. The output is an executive-ready Discovery Report that explains why the scores look the way they do, where friction is coming from, and what action will create the biggest shift.
How Orange Zest Works
Complete Orange Zest
Answer a short set of questions about how your organisation currently works. It takes about 10 minutes.
Receive your report
Your readiness snapshot is emailed to you, with scores across six areas and clear next moves.
Decide what next
Use it as a quick mirror, book a short review, go team-wide with Blood Orange if you want the alignment view, or go deeper with Beni Madonna if you want leadership and customer voice without weeks of scheduling.
Pricing That's Refreshing
Orange Zest runs on a pay-what-you-think model.
If it gives you clarity, or a useful wake-up call, contribute what you believe it was worth. Suggested value is NZ$99.95. If you can’t contribute, that’s fine.
If you want the team view, Blood Orange is priced separately and delivered within five working days of the final submission. If you want qualitative depth through leadership and customer interviews, Beni Madonna is the Reserve tier.
Get a clean snapshot of your CX system
Start Orange Zest. Ten minutes. Tailored report by email.
Start with Orange Zest, scale to Blood Orange for alignment, or go deeper with Beni Madonna for leadership and customer voice.