Blood Orange™
Blood Orange is our team CX readiness report.
It turns Orange Zest into the team picture, blending multiple perspectives into one report so you can see where alignment holds, where it breaks, and what that is doing to momentum.
You nominate participants. Each person completes Orange Zest. We combine the results and deliver your Blood Orange report within five working days of the final submission.
No workshop required. A debrief is available if you want it.
What you get in the report
Blood Orange brings multiple Orange Zest results into one report. It shows where your team is aligned, where it isn’t, and which gaps are most likely to be slowing decisions and delivery.
You still get the same six areas. The difference is you can see the spread, the disagreements, and the patterns you cannot spot from one response.
Leadership & Strategy
Whether CX is clearly owned, backed by decisions, and treated as part of how the organisation runs.
Customer Insights & Access
Whether customer truth is easy to access, trusted, and used in real decisions.
Organisational Structure and CX Focus
Whether roles, accountability, and cross-team ways of working support a consistent experience.
Employee CX Culture
Whether people feel safe to raise issues, fix root causes, and improve the experience without drama.
CX Measurement and Continuous Improvement
Whether you measure what matters, close the loop, and turn insight into repeatable improvements.
CX Innovation & Customer Centricity
Whether customer thinking shows up early in change, not as a late-stage check.
Why go deeper?
A single response gives you a snapshot. A team view shows you the gaps.
Blood Orange brings multiple perspectives together so you can see where alignment holds, where it breaks, and what that is doing to momentum.
See where perspectives differ
Where leadership teams think they are aligned, but responses show they are not.
Spot the bottlenecks between teams
The handoffs and decision points that slow everything down.
Agree what to fix first
A shared priority order, based on evidence rather than volume.
It’s not more data. It’s clearer evidence.
Pricing that's refreshing
Pricing includes participant diagnostics, one combined team report, and delivery within five working days of the final submission.
Blood Orange Team Report pricing
NZ$3,000 for up to 10 participants. Includes participant diagnostics and one combined Blood Orange team report.
If you have fewer than 10 participants, tell us your group size and we’ll confirm the best fit price before you commit.
Participants 11–50: NZ$100 per person.
50+ participants: custom pricing.
Delivery
Delivered within five working days of the final submission.
Optional debrief
Optional 60-minute debrief: NZ$500. Complimentary for new clients.
Payment
Payment via Stripe or invoice.
Want the story behind the scores?
Blood Orange shows where perspectives align and diverge. Beni Madonna adds structured interviews with leaders and customers to explain why the gaps exist and what will shift outcomes fastest, without months of scheduling.
Who's it for?
Blood Orange is for leadership teams who are serious about customer experience, but keep feeling drag in the system.
It’s most useful when priorities clash, decisions feel slow, or different parts of the organisation describe the customer experience in completely different ways.
If you want a shared picture of what is real, and a practical priority order for what to fix first, this is the tool.
Typical group size is five to fifteen participants.
Why it's worth it
Misalignment has a cost. Slow decisions, duplicated effort, and customer issues that keep returning because nobody owns the fix.
Blood Orange helps you cut through opinion and see what is actually going on across the team.
It gives you a shared picture, a clear set of priorities, and a report you can act on immediately.
If you repeat it over time, you can track whether alignment is improving or drifting.
Questions people usually ask
How many participants can take part?
Blood Orange is priced by group size. NZ$3,000 covers up to 10 participants, then per-person pricing applies for larger groups.
How long does delivery take?
Delivered within five working days of the final submission.
Do we need a workshop?
No workshop is required. A debrief is available if you want it.
What do we receive?
One combined team report, built from participant diagnostics across six areas.
How do we get started?
Send the number of participants and we’ll confirm pricing and next steps.
Testimonials
“It changed the way our leadership team talks about CX. We stopped debating opinion and started fixing the system.”
— CX Leader, Telecom Sector (AU)
“Fast, honest, and shockingly accurate. It showed us why our CX programme was stuck, and what to do next.”
— General Manager, Financial Services (AU)
“Blood Orange™ gave us the clarity we needed to focus our budget on what actually moved the needle.”
— Head of Operations, Retail (NZ)
For consultants
If you run CX work for clients and want a neutral team diagnostic you can use as an outside-in mirror, ask about Consultant Access.
It lets you run Orange Zest, Blood Orange and Beni Madonna inside your own workflow and use the outputs in your client conversations.
Want to plug in? Contact us to discuss co-branded or partner access.
Ready to run Blood Orange?
Send the number of participants and we’ll confirm pricing and the next steps.
Delivery is within five working days of the final submission.