Orange Zest™
A 10-minute CX readiness diagnostic
Orange Zest is a 10-minute CX readiness check that measures the maturity of the internal system behind customer experience.
You’ll get a tailored report by email with scores across six areas, plus a clear view of what’s helping, what’s dragging, and what to fix first.
It’s built to be useful on day one, without a workshop or a sales funnel.
Most teams don’t get stuck because they don’t care. They get stuck because customer truth doesn’t travel, decisions aren’t owned, and improvement doesn’t have a rhythm.
Orange Zest is designed to surface those blockers quickly, in plain language.
What you get in the report
A quick snapshot across six internal ingredients that make customer experience consistent, plus clear next moves. It’s designed to be useful on day one, not after a workshop.
Leadership & Strategy
Whether CX is clearly owned, backed by decisions, and treated as part of how the organisation runs.
Customer Insights & Access
Whether customer truth is easy to access, trusted, and used in real decisions.
Organisational Structure & CX Focus
Whether roles, accountability, and cross-team ways of working support a consistent experience.
Employee CX Culture
Whether people feel safe to raise issues, fix root causes, and improve the experience without drama.
CX Measurement & Continuous Improvement
Whether you measure what matters, close the loop, and turn insight into repeatable improvements.
CX Innovation & Customer Centricity
Whether customer thinking shows up early in change, not as a late-stage check.
Want a second set of eyes?
If you’ve completed Orange Zest and supported the tool, you can book a 15-minute Zest Review. We’ll turn your report into a simple 90-day priority order. What to fix first, what can wait, and what to ignore for now.
Pricing that feels right
Orange Zest runs on a pay-what-you-think model.
If it gives you clarity, focus, or a useful wake-up call, contribute what you believe it was worth. Suggested value is NZ$99.95. If you can’t contribute, that’s fine.
If you want the team view, Blood Orange is priced separately and delivered within five working days of the final submission.
If you need qualitative depth through leadership and customer interviews, Beni Madonna is the Reserve tier.
Why start here?
Customer experience isn’t about smiles. It’s about systems.
Orange Zest measures whether your organisation is ready to create great experiences consistently and at scale.
Use it before planning cycles, so you can have a sharper conversation about what is real.
Use it to align people around customer truth, not assumption.
Use it to replace opinion with evidence, quickly.
Use it on your own first, or share it internally if you want to start a more honest conversation.
If you want the team view after that, Blood Orange is the next step.
Questions people usually ask
What is Orange Zest?
Orange Zest is a 10-minute CX readiness diagnostic that measures the maturity of the internal system behind customer experience.
How long will it take?
About 10 minutes.
How do I receive the report?
It’s emailed to you after you complete the diagnostic.
Is it free?
Yes. You can contribute afterwards if it was useful. Suggested value is NZ$99.95.
Is this a sales funnel?
No. It’s designed to be useful on its own.
Do I have to use my name?
No. You can complete the diagnostic without personal identifiers. If you provide an email, it’s used to send your report.
Testimonials
“A quick, sharp reset. It made me realise our CX efforts were all activity, no alignment.”
— CX Lead, Retail Sector (NZ)
“This isn’t a warm-up exercise. It’s ten minutes that cut straight to what matters.”
— Independent Consultant (UK)
“We used it before our planning offsite — suddenly everyone was talking about the same truths.”
— Operations Director, Professional Services (AU)
Are you a consultant?
If you run CX work for clients and want a neutral diagnostic you can use as an outside mirror, get in touch about Consultant Access.
Start Orange Zest today
Ten minutes. Tailored report by email.
A clean snapshot of the internal system behind your customer experience.